TV Asia Plus

Asia Image

Invalid username or password!

SPTI seals 'day-and-date' VOD licensing deal with Korea's Hanaro Telecom

8 October 2007

Hong Kong - Sony Pictures Television International (SPTI) clinched a 'day-and-date' VOD licensing deal with South Korea's second-largest broadband provider, Hanaro Telecom, and licensed electronic sell-through (EST) rights for current and library features to the telco.
Under the terms of the 'day-and-date' VOD deal, SPTI's upcoming theatrical features will be available to subscribers of the telco's pre-IPTV service HanaTV on the same day the movie is released locally on home video and DVD. This is the first 'day-and-date' VOD model introduced in South Korea and the second such deal for SPTI following its agreement with SingTel for the mio TV IPTV service in Singapore in August. Starting with Spider-Man 3, on-demand titles to be released simultaneously on home video/DVD and HanaTV will include CGI animation movie Surf's Up and thriller Perfect Stranger.
In addition, EST rights licensed by SPTI will enable HanaTV subscribers to download movies to own onto their set-top boxes, PCs and various plug-and-play devices. This is the first time that SPTI has extended these rights to a South Korean client.
Soojin Chung, Executive Director, Licensing at SPTI noted, "The high broadband penetration and widespread practice of digital downloading in South Korea makes it an ideal market to roll out an electronic sell-through service for our movies and we are very optimistic about the growth of the EST business there."