Southeast Asia start for Lotus Channel in second quarter
8 January 2008
Singapore - Lotus Channel, targeting women aged 25-45, is looking to roll out in Southeast Asia first, followed by South Asia and North Asia - excluding China and Japan.
Gregg Creevey, one of the channel’s founders along with May Lee and a number of unnamed partners, says the 24-hour linear Lotus Channel is looking to launch in the second quarter of 2008. Creevey says the channel is sourcing between 700-1,000 hours of content, across various genres, to mirror the demographic’s multi-channel viewing habits.
Carriage deals will be announced much closer to launch, “active negotiations” are underway.
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