BBC World launches global print and online campaign for World News Today
26 November 2007
London - BBC World has launched a global print and online consumer advertising campaign to support the channel’s flagship World News Today hour-long news programs which are broadcast during morning and evening primetimes across all time zones. World News Today delivers breaking news and updates on global events, analysis, and interviews.
The campaign, created by RedBee Media in London, leads with the strapline BBC World News - Your Guide To The World. The advertisements feature images of each World News Today presenter including George Alagiah (1200GMT), Nik Gowing (1600GMT), Zeinab Badawi (1900GMT) and Philippa Thomas (0300GMT). Four individual advertisements have been developed for the regional campaigns and one creative, featuring all four, for the global campaign.
The online creative is interactive as it asks “Where are you today?” to invite users to find out which World News Today program is targeted to their region, as well as providing the relevant program information and schedule.
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