Sydney - Aiming to regain the ratings crown which it lost this year to the Seven Network, the Nine Network has unveiled more than 45 new programs in its 2008 season, plus a new logo: “We heart TV” (heart as in love).
"Programming got us into this (fall from No. 1), and programming will get us out," vowed Nine’s CEO David Gyngell.
Placing more emphasis on local dramas, Nine touted crime shows Underbelly and The Strip; Canal Road; a new version of 1970s/1980s soap Young Doctors; and fire-themed miniseries Scorched.
Among the line-up of imported dramas will be Pushing Daisies, Cashmere Mafia, Chuck, Big Shots, Canterbury’s Law, Terminator - The Sarah Connor Chronicles, Secret Diary of a Call Girl and Rock Rivals.
Nine is betting on two new Mark Burnett formats, Amnesia and Jingles, plus reality shows The Chopping Block (from the creators of The Block); a local version of Japanese hit Hole in the Wall; game show Power of 10; Here Come the Newlyweds; new lifestyle series Domestic Blitz; the stage mothers of I Know My Kid’s a Star; and Million Dollar Salon.
Marking a sizable investment in factual programming, Nine’s offerings will include Search and Rescue, Animal Emergency, The Waiting Room, Fire 000, Sensing Murder, Extraordinary Animals, Life in Cold Blood with David Attenborough, Monarchy - The Royal Family at Work, Heroes and Villains, Hunted and The Irwin Family’s Australia Zoo.
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