Sydney - The subscription TV universe in Australia now reaches 31% of all Australian people and 27% of all Australian homes, equating to 6.1 million people and 2.01 million homes.

That’s according to figures released last week by the Australian Subscription Television and Radio Association. Subscribers spent 59% of their viewing time watching STV channels this year, up from 56% in 2006. Average time spent watching pay TV channels was 22 hours 21 minutes per week, a consistent level over the past five years.

Metro viewing to STV channels rose by 14%, regional viewing gained 21% and national viewing went up by 17%. Viewing of news/documentaries and childrens channels increased by 35% over 2006, while sports services were up by 20%. There were high-teen percentage lifts by music and general entertainment channels.

Add A Comment

  Post A Comment

There are no comments for the article yet.

Rate This Article

Excellent
Very Good
Good
Quite Good
Poor

  Rate This Article

Related Stories

STAR appoints Senior Vice President, Advertising Sales & Distribution - 1/12/2008

Hong Kong - STAR announced the appointment of Cindy Chang as senior vice president, advertising sales and distribution for STAR Taiwan. Chang will oversee STAR's advertising sales and distribution act [...]

Promotions at NDS - 1/12/2008

London/New York - NDS, the leading provider of technology solutions for digital pay-TV, announced that Sue Taylor has been promoted to NDS senior vice president and general manager Asia Pacific with r [...]

HBO Asia appoints new marketing head - 1/12/2008

Singapore - HBO Asia has appointed Magdalene Ew as vice president, marketing. Ew will oversee the regional marketing strategy for HBO Asia which has a network of channels including HBO, HBO Signature, [...]