India: Mumbai-based animation studio Graphiti Multimedia has commenced production on 13-episode one-minute music-driven, 3D animated action shorts series, Xtreme Shorts, to feature Honest Entertainment property Fido Dido.

The series will feature the Fido Dido character in 3D applying his “Fidosophies” to extreme sports including wakeboarding, surfing and parasailing. The series is expected to debut on Nicktoons US later in 2008.

Honest Entertainment’s Fido Dido character is best known as the mascot fronting the worldwide advertising campaign for soft drink 7UP. The series of shorts will be the Fido Dido character’s first feature in an animation series since it was created in 1985. Creative talents from Graphiti Multimedia and Honest Entertainment will collaborate to launch of the series.

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