Singapore – CNBC has sealed a deal to exclusively run the Beyond Boundaries integrated marketing and re-branding campaign for UMW Holdings Bhd, an international conglomerate that develops industries, manages partnerships and facilitates growth in the automotive, equipment, manufacturing and engineering, and oil and gas industries.

The integrated marketing campaign which includes a program sponsorship, an online element that uses website and podcast portals, as well as an on air element, is expected to position UMW for global expansion.

UMW is sponsoring 12 weeks of Managing Asia, a half-hour business program focusing on regional business leaders hosted by CNBC anchor Christine Tan. The campaign will be complemented by sponsorship of Managing Asia’s Podcast and News Minute Video Podcast, accessible via asiatv.cnbc.com. The campaign will also run a 13-week on air element.

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