Australia: Clinton Downs has joined The Lab Sydney as its head of 3D commercials, a new creative team focused on the advertising market to operate from the company’s newly set up Creative Studio.

Downs will be the VFX department’s 3D technical and 3D commercials lead heading up a core team of senior 3D artists including Peter Spinaze, Bernard Stock and Kanin Phemayothin. The Lab’s 3D team is part of the Creative Studio where 3D, 2D, design and colour teams work together in a dedicated studio assessing all creative briefs. The Creative Studio is headed by the Lab’s creative director Garry Jacques.

Downs was formerly with Animal Logic and his credits include being supervising technical director on Warner Brothers’ feature 300 and TVCs including the Whiskas Mouse series of 3 commercials, AGL Mimi series of 6 commercials, Gatorade Visitors, Visa Monster Chase and Birds, Tooheys War of Appliances, Honda Accord, Ritz Penguins, Adidas Nothing is Impossible, Toyota Prado Ice Sculptures, Australian Grown and Sony’s God of War.

In addition, The Lab Sydney has implemented Nuke, a new compositing pipeline for longform and shortform projects involving 2D and 3D, to provide more options for longform projects and commercials. It is also in the process of setting up new suites including a Baselight digital grading suite.

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