Mumbai – Monday March 3 saw a rise in Tata Teleservices Maharashtra shares following latest news regarding the Virgin Mobile brand’s India launch in association with the company.

Both parties say this is not a mobile virtual network operator (MVNO) deal – since such status is not permitted in India. Instead, this ‘brand extension plan’ will see Tata sell some services under the Virgin brand. Revenues will be shared, and both parties reportedly retain the right to work with other parties.

Tata’s Virgin-based service will target young users and break-even is envisaged at 5million users within three years. The revenue target is put at Rs35,000crore (US$8.7billion) by 2010.

Rate This Article

Excellent
Very Good
Good
Quite Good
Poor

  Rate This Article

Related Stories

Mobile update - 1/11/2008

Qualcomm Inc.’s consumer survey in Taiwan Participants were given the opportunity to test ‘hands-on’ the latest Mobile TV technology. The survey of 200 existing cell phone users, yielded clear eviden [...]

HBO Asia takes ‘Flight’ into digital space - 1/11/2008

Overview Singapore-based HBO Asia was launched in 1992. HBO Asia is able to bring the best of Hollywood to Asia first because of its exclusive licensing deals with major Hollywood studios - Columbi [...]

Celestial Pictures to offer Mobile Content in Europe - 13/10/2008

Hong Kong - Celestial Pictures has signed a licence agreement with AllTheContent (ATC), Switzerland’s leading content provider to distribute a range of kung fu mobile products in Belgium, Luxembourg, [...]