CIMG to debut E! Online-branded mini-site on MSN in NZ
18 March 2008
Los Angeles - Comcast International Media Group (CIMG) will launch an E! Online branded mini-site on MSN (msn.co.nz) in New Zealand to offer E!’s up-to-the minute entertainment news and lifestyle content to the portal’s one million strong-community per month.
The ad-supported site is planned to launch on ‘Entertainment Fix’, a new category on the service offering video entertainment content from E! Online. The site will feature exclusive short-form content from E! and The Style Network, with clips from E! News, Planet Gossip, Live from the Red Carpet, Wild On, Fashion Police, Style Tips (from Isaac, Dress My Nest and Pantry Raid), Style Her Famous, Girls of the Playboy Mansion, as well as RSS feeds of E!’s news.
Christine Fellowes, managing director, Asia Pacific, CIMG said, “Our goal is to satiate the appetites of the younger demo group that visits MSN by offering up the latest fashion and entertainment news surrounding their favorite celebrities online."
CIMG’s partnership with MSN in New Zealand is aimed at expanding its entertainment and lifestyle brands E! Entertainment, The Style Network, G4, Versus and The Golf Channel to multiple platforms in global markets including Asia Pacific. The deal also extends CIMG’s relationship with Australia’s ninemsn via the company’s online portal in New Zealand. Visitor to msn.co.nz recently topped 170,000 unique browsers in a single day.
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