Cannes – FremantleMedia Enterprises (FME) and the Media Development Authority (MDA) of Singapore have signed a multi-year production agreement for content with bilateral investment of up to US$12 million over the next 2 years. The deal extends form the production of Kylie Kwong: My China which was launched at MIPCOM in October 2007. Under the agreement, the partners will jointly select projects to invest in from Singapore-based producers and FME will hold distribution rights across all platforms internationally.

MDA is aiming to create commercially-branded multi-platform content to market ‘Made-by-Singapore’ content in the international market; FME is looking for more programming from the local market for the global market; and both parties are looking to tap on opportunities offered by both traditional and new media.

David Ellender, CEO, FME added, “(The deal) represents a critical part of regional hub strategy that sees us extending not only our ability to sell seamlessly across multiple platforms around the world, but also our relationships with local production companies and organizations that we are confident will come up with innovative and successful shows.”

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