Cannes – By the end of this year’s MIPTV market, KBS will have secured US$4.5million in sales, according to Oh Suk Kwon, head of global strategy at KBS.

Kwon told Television Asia Plus that over US$3million of KBS’ trademark epic dramas have been sold to Pony Canyon Japan. By the end of MIPTV, being held 7-11 April 2008 at Palais des Festivals in Cannes, Kwon expects to have exceeded the company’s market target of US$4million in sales by hitting the US$4.5million mark.

KBS’s pivotal property this market, Great King Sejong, which dominates le Palais’ exterior, has been sold into Vietnam. And six-part HD documentary series Insight on Asia has now been sold to over 15 countries globally.

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