Discovery Asia partners ŠKODA for Planet Green programming block in China
15 April 2008
Beijing - Discovery Networks Asia will launch from April 16, 2008, a Planet Green programming block in China on Discovery Channel’s China block. ŠKODA Auto, a Volkswagen brand, is the sponsor of the initiative which includes 40 new hours of environmental programmes on 26 TV stations in China.
The Planet Green block in China will offer original programming in 2008 including Asia-relevant stories produced out of the region and global specials. Series include Fearless Planet (6x60’) which looks at natural land formations; Eco-Tech (5x60’) highlights developments in technologies for sustainable development; Technogreen (13x60’) explores a couple’s efforts in inventing ‘green’ solutions, Ways to Save the Planet (9x60’) explores the threats to Earth and solutions; as well as Ecopolis (6x60’), which features a virtual city of the future built on sustainable development.
In addition to the on-air partnership, Discovery Channel and ŠKODA will organize road shows to spread the ‘green’ message in the second half of 2008. ŠKODA will be using the on- and off-air partnership to promote its newly launched Octavia series of cars which use technologies developed in line with the China IV Exhaust Emission Standard. Discovery and ŠKODA aim to provide information and environmentally-friendly choices to educate and entertain Chinese audiences, and enable their participation in environmental protection and energy saving activities.
Planet Green is Discovery Communications’ global, cross-company initiative to document, preserve and celebrate the planet, including the first 24-hour ‘green’ TV network that will launch in the US in June 2008.
Five of Beach House Pictures’ productions from 2011 have been selected as finalists in the New York Festival Awards. This is the first time the company has entered in the awards. Among the programm…
ABC Commercial has sold the second series of children’s animation series The WotWots (26 x 12’ HD) to HBO Family Latin America. The deal is exclusive for two years and each episode will be dubbed …
Singapore - BBC World News and BBC.com have commissioned UK production company Twofour, to produce the second series of the programme Horizons, premiering in April 2012. Twofour most recently produced…
Mumbai - BIG CBS Networks has expanded its reach into the South Asian Association for Regional Cooperation (SAARC) region, beginning with Sri Lanka. The company is targeting the 15-years old and a…
Turner Broadcasting System (TBS) has appointed one of Europe’s top TV executives, Gerhard Zeiler, as president of its international division. The announcement was made hours after Zeiler stepped down …
Free Magazine Subscription
Printer-friendly version
