Singapore – BBC World, BBC’s commercially funded, international 24-hour news and information channel has been renamed BBC World News. The change follows audience research which revealed BBC World News to be more effective in conveying the channel’s content, which focuses on news and programming.

Sian Kevill, editorial director of BBC World News, said, “Over the past five years, we have invested in extending our news coverage, with output now ranging from breaking news through to stories spanning areas from business to sport and science to entertainment. The new name reflects far better what the channel offers”.

The name change is accompanied by a refreshed channel logo and on-air graphics, corresponding with branding across the UK and international BBC News portfolio for a common identity and clarity. The programming mix on BBC World News remains the same, including up-to the minute international news, and broadcast programmes such as Click and HARDtalk, as well as weekend documentaries.

Rate This Article

Excellent
Very Good
Good
Quite Good
Poor

  Rate This Article

Related Stories

Kim quits Bloomberg TV to head up Technicolor Asia Pacific - 30/12/2008

Singapore – From January 2009, Jimmy Kim will join Technicolor, Thomson as managing director of Asia Pacific. For the past two years, Kim has been head of distribution and new media, Bloomberg Tele [...]

van Zwanenberg departs BBC Worldwide Channels - 30/12/2008

Singapore – It has been announced that Nic van Zwanenberg, BBC Worldwide Channels’ director, distribution and development, Greater and Indo-China, will be leaving the company at the end of December 20 [...]

BBC Worldwide Asia appoints Regional Director for digital media and formats - 22/12/2008

Hong Kong - BBC Worldwide announced the appointment of Mark Chan to the newly-created role of regional sales and business development director for digital media and formats in Asia. Taking up the [...]