Manila - Filipino telco Globe Telecom has rolled out a 3G-based mobile TV service and is marketing it as part of its 3G video streaming services instead of mobile TV.
Globe Telecom is using Massachusetts-based NMS Communications’ mobile TV solution, the same technology used by Hong Kong mobile operator CSL and European TV and radio broadcaster RTL Group. Available to Globe subscribers, the service offers six channels which include live feeds from CNN and three local broadcasters as well as made-for-mobile TV programs. The service does not require software downloads and can be used by most 3G handsets without additional configuration.
Enril Magdato, business development manager for Globe’s multimedia business group said, “We look forward to putting TV in the hands of our subscribers.”
Globe Telecom’s 3G video service launch follows rival operator Smart Communications’ rollout of a DVB-H-based mobile TV service in 2008 that is yet to go commercial due to the National Telecommunications Commission’s failure to issue guidelines for mobile TV services.
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