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Hong Kong – Online advertising expenditure in Hong Kong reached HK$172million (US$22.1million) in Q1, 2008 as more than 1,000 advertisers promoted their brands online with more than 2,800 advertising campaigns which generated over 5.5billion ad impressions in the first three months of the year according to Nielsen Online’s AdRelevance report.

By category, Computers & Electrical led ad expenditure at 17% of the total online advertising pie, followed by Finance at 15%, Education & Learning with 12%, and Entertainment at 9%. In all, the four sectors made up 50% total online expenditure. Across all categories, Citicorp Group was the top advertiser in Q1 2008, with HK$10.3million invested and over 330million ad impressions with eBay which spent HK$7.9million and notched up 254 million ad impressions. Dell spent HK$4.7million and registered 150million ad impressions across 47 campaigns and was the top spender in the Computers & Electrical category.

Joseph Kam, commercial director, Nielsen Online, The Nielsen Company, Hong Kong & Taiwan said, “More and more marketers are using cyber space as a supplementary channel to traditional media, to broaden their reach to potential customers. The Internet provides marketers with a boundless medium to reach an increasingly Internet-savvy and highly mobile audience, giving the online advertising market huge room for growth.”