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Singapore – StarHub, Singapore’s official broadcaster of the UEFA European football championships, EURO 2008, and Carlsberg Singapore have partnered to develop, produce and air new TV game show, Carlsberg Man of the Match Challenge.

Premiering May 15, 2008, the four-part Carlsberg Man of the Match Challenge series will air Thursdays at 9pm on StarHub’s SuperSports channel. Hosted by local artistes Mark Richmond and Debbie Wong, Carlsberg Man of the Match Challenge will see 12 contestants competing in a series of football and beer-related games, quizzes and challenges in half-hour episodes.

The prize for the contest is an all-expense paid trip to Berne, Switzerland on June 13, 2008 to watch the Netherlands vs France EURO 2008 match at the Stade de Suisse Wankdorf, and to present a Carlsberg trophy to the Man of the Match award winner in that match. The presentation ceremony will be broadcast on the UEFA and Carlsberg websites. In addition to Singapore, similar competitions run in Calsberg’s 30 other markets.