McGregor assumes marketing director role at Australia Network
26 May 2008
Sydney - Amanda McGregor has been appointed as director of marketing for Australia Network, Australian Broadcasting Corporation’s international TV service for Asia, the Pacific and the Indian sub-continent.
Based in Sydney, McGregor is responsible for developing and championing marketing strategy and execution of campaigns across various divisions including product development, future media and technology. She reports to Bruce Dover, chief executive of Australia Network.
Prior to joining Australia Network, McGregor was with the BBC as head of strategic projects for BBC Vision Marketing where she led the development of multi-channel content, brand, promotional and syndication strategies for BBC One, Two, Three and Four channels across all platforms, as well as led the consumer launch of the BBC HD channel.
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