Singapore - AETN All Asia Networks (AAAN), the JV of A&E Television Networks and ASTRO All Asia Entertainment Networks Ltd has named Rosanne Lo as director of marketing.
Based in AAAN’s regional office in Singapore and reporting to Louis Boswell, general manager, AAAN, Lo heads the Southeast Asia marketing team and is responsible for driving brand development and integrated marketing campaigns for The History Channel, Crime & Investigation Network and The Biography Channel. She will also chart marketing strategies for the channel portfolio and the release of new shows. Lo will be supported by AAAN’s marketing group which includes marketing managers Felicia Ang and Susan Sy. Lo will also lead AAAN’s advertising and public relations agencies across Southeast Asia.
Lo joins from NBC Universal Global Networks Asia Pacific where she served as senior marketing manager and was responsible for developing and executing integrated trade and consumer marketing activities in Asia as well as managed the company’s regional PR networks.
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