The HP DreamColor LP2480zx Professional LCD Display, the world’s only color-critical 24” diagonal widescreen LCD display is now shipping worldwide for an estimated list price of US$3,499. Actual prices vary within the Asia Pacific market.

The display boasts a billion colour palette in a 30-bit LCD panel, tri-color LED backlight and DreamColor Engine. It offers 64 times more colours than other conventional LCD displays support, CRT-class black levels, whiter whites, customised colour spaces for different needs and the ability to emulate the broadest and most-used colours at the touch of a button amongst its many features.

Designers are assured of vision-through-production consistency and colour control that ensures exact-colour certainty in print, film, broadcast and more.

The HP DreamColor LP2480zx Professional LCD offers a reasonable option at an unprecedented price point for professionals in colour-critical fields as it is priced at a fraction of products of similar capabilities.

It is also a tool for significant design process improvement, accelerating the speed of design, achieving the quality and accuracy of designs, eliminating wasted time, prototypes, design cycles and costs.

The colour-critical 24” diagonal widescreen LCD display is the result of HP’s collaboration with DreamWorks and is expected to replace the CRT industry standard.

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