CNBC and Indonesia’s Investment Coordinating Board ink deal
16 June 2008
Singapore - CNBC and the Investment Coordinating Board (ICB) in Indonesia, announced a sponsorship of a special week of Squawk Box on the Road: Indonesia.
This campaign will feature CNBC’s signature show, Squawk Box, broadcasting live from Jakarta and Bali for the week of July 14, 2008. The program sponsorship will be complemented with a 2 month on-air advertising campaign.
In addition to the live broadcasting elements, a 30-minute special will also be made and broadcast following the conclusion of Squawk Box on the Road: Indonesia. It will be aired the weekend of 26 July 2008.
Mr. Ikmal Lukman, director of promotion, Investment Coordinating Board said, “Having previously worked with CNBC Asia Pacific with great results, we look forward to attaining further awareness and exposure for the Indonesian business community amongst CNBC’s core audience base of corporate decision makers in the Asia Pacific region.”
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