Hong Kong - As reported in TVA+ Executive News May 12 2008, ITV Worldwide will preview a new pan-regional general entertainment channel to selected pay TV operators across Asia.

Started June 23, the preview channel is based around Granada International's existing UKTV channel currently distributed in the Middle East. Future plans include the rebranding and re-launch of UKTV, and a full channel launch to follow later this year.

Key genres featured on the channel will include dramas Prime Suspect, Murder City, Eleventh Hour, Crash Burn as well as comedy, entertainment, reality and talk shows including The Friday Night Project, Ballroom Bootcamp, Airline, Vroom Vroom, The Jeremy Kyle Show.

The preview channel is initially being broadcast from the emerging regional satellite platform of ABS-1 operated by Asia Broadcast Satellite.

Peter Iacono, president and managing director of ITV Worldwide said, "The development of a channel which showcases our amazing and varied high quality programming is an important part of our business. The opportunities that Asia presents are very exciting for us and we look forward to getting feedback from cable, satellite, and IPTV operators throughout the region."

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