Cathay, Sony install first CineAlta 4K systems in Asia
4 July 2008
Singapore - Cathay Cineplexes and Sony have installed the CineAlta 4K Digital Cinema Systems at two Cathay Cineplexes in Singapore. The Cathay and Cathay Cineleisure Orchard are now equipped with the Sony CineAlta 4K Digital SRX-R220 system, the first installations in Asia. The ultra-high-resolution SRX-R220 Digital Cinema Projectors combines Sony's LMT-100 Media Block servers and LSM-100 Screen Management System and are specifically designed for digital cinema applications.In addition to bringing the latest 4K digital cinema technology to movie-goers in Singapore, Cathay Cineplexes is also looking forward to showcasing alternative content like the screening of 'live' sporting events and 'live' entertainment features such as the Oscars and concerts. "Cathay Cineplexes is continually committed to providing quality entertainment to our valued patrons so that movie-goers can immerse themselves in a superior cinematic experience," said Cathay Organization Holdings Ltd chief executive officer Suhaimi Radfdi."Through the deployment of the Sony's CineAlta 4K Digital Cinema Systems SRX-R220 at two of our cineplexes, patrons will not only get to enjoy 4K film content but other forms of entertainment on the big screen through the pristine clarity and amazing high resolution quality of the 4K projection," Radfdi added."With the adoption of Sony's digital cinema systems and solutions, we are excited that Cathay Cineplexes is bringing a diversified theatrical experience to viewers with the superb picture quality," said Kozo Tetsuya, Sony’s managing director of business and professional products division, Asia-Pacific.
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