China - Hebei Broadcasting and Television Information Network (Group) Co., LTD and Xinjiang Broadcast & Television Transmission Network have selected the Irdeto DVB conditional access solution for their digital migration process.

With these agreements, Irdeto is slated to deliver two million smart cards to both of these cable networks over the next 24 months. The Irdeto DVB conditional access solution was selected on its ability to deliver secure high quality, premium content to subscribers.

Hebei is China’s sixth largest province with 67.4 million people and with nearly 6.5 million cable TV subscribers while Xinjiang Xinjiang province in Western China is home to an estimated 1.3 million cable TV subscribers.

“Piracy is an ongoing battle for all cable operators worldwide, so with an unprecedented industry record of seven years with no piracy-related smart card swaps, Irdeto was the clear choice for our digital migration project,” said Mr. Jiao, GM of Hebei Broadcast & Television Information Network (Group) Co., Ltd.

“Irdeto’s proactive security strategy and flexibility allows us multiple ways to sell and package our content, which was exactly what we were looking for,” said Mr. Su Hao, general manager of Xinjiang Broadcast & Television Transmission Network Corp. “The solution is also very scalable which will set a solid and flexible foundation for our future digital TV development.”

“As China’s digital migration continues to pick-up momentum prior to the 2008 Beijing Olympic Games, Irdeto will continue its support of cable operators like the ones in Hebei and Xinjiang to protect their content and revenues as they move into the new era of digital TV broadcasting,” said Graham Kill, CEO of Irdeto.

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