Christopher Lennon of Harris Corporation, USA told a roomful of hopefuls what they wanted to hear. The promise of a new file exchange format which not only could save money, but paid for itself with new revenue it generated.

BXF, short for Broadcast eXchange Format, is an XML schema, which is

intended to allow broadcast systems to facilitate easier exchange of three primary types of data - schedule-related data, content-related data and content movement instructions.

“BXF was originally created to solve the mess that existed between scheduling and playout systems. Literally hundreds of proprietary, batch-oriented interfaces littered the landscape, making interoperability between systems a serious challenge,” Lennon explained.

Lennon went on to explain that BXF addressed specific problems such as the implementation of a single standard in the industry.

“One of the real limitations of traditional proprietary interfaces was that they were,

without exception, batch in nature, Lennon said.

“What this means is that they were intended for a workflow in which System A does everything it needs, then hands the data “over the transom” to the System B. At this point, System A washes its hands of any responsibility and moves on.”

With BXF however, there is dynamic integration between systems, in effect removing the “transom” referenced earlier. This allowed systems to mimic the actual workflow that exists.

This means that broadcasters have systems that fit their natural workflow, rather than having to fit their workflow around those of the systems.

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