Free Magazine Subscription    Printer-friendly version    Email to a Friend

MTV rebuffs restructure rumours

23 September 2008

Singapore – A spokesperson for MTV Asia has stated that the company is not going through a restructure exercise, and that “apart from (SVP) Ian Stewart’s plans to leave there are no other exits planned.”
“On the contrary, we are building the business,” she continued. “Viacom Brands Solution (VBS) continues to operate as a distinct business unit. In addition to the pan-regional advertising service, we are adding a VBS Solutions service to best exploit country level opportunities.
“This additional VBS service will provide in-depth and targeted propositions to specific needs on country level, giving MTVNI's clients strategic, integrated marketing solutions to drive their brand and business objectives.”
Asked whether the London office would have less influence over Asia the spokesperson said that the VBS operation in Singapore will continue to exploit opportunities on a regional and local level.
“Central functions will continue where scale pays and connection across markets benefits local businesses.”


Rate This Article

Current Rating:
No rating yet

Excellent
Very Good
Good
Quite Good
Poor
  Rate This Article

Related Stories

Jain exits, Suharjono steps up as EVP and MD MTV Networks Southeast Asia and Greater China - 12/12/2008

Singapore/Hong Kong – Indra Suharjono has been promoted to executive vice president and managing director, MTV Networks Southeast Asia and Greater China, based in Singapore. Effective immediately, Suh [...]

Revamped STAR WORLD rates well - 14/11/2008

Hong Kong – The teen-centric series 90210 and Heroes’ long-awaited third season on STAR WORLD bowed to stellar ratings in Singapore. 90210’s premiere episode on November 4 at 9pm took the channel [...]

Keeping news new in a 2.0 world - 1/11/2008

it’s been one hell of a spell for the world’s news gatherers; in the midst of covering the countdown to the US Presidential Elections – a race being played out in a more public arena than ever before [...]