EditShare provides integrated ingest and shared storage for India's Miditech productions

28 October 2008

Sydney – EditShare, the technology leaders in cross platform collaborative editing and shared media storage, announced that India-based production company Miditech has placed orders for EditShare Flow and EditShare Storage Series for its Mumbai and Gurgoan facilities.
Well known for creating a wide range of quality programming from award-winning documentaries to international format game shows, Miditech uses the latest editing and compositing technology for advanced productions.
The EditShare solutions will be used for various productions including Miditech's production for the Turner Group's new Indian entertainment channel scheduled to air in 2009. Cineom Broadcast Pvt Ltd, EditShare's partner in India, helped design the EditShare ingest and shared storage workflow for Miditech's production facilities.
EditShare incorporates a 'collaborative workflow' approach for the EditShare Flow ingest and Storage Series shared storage tools. The workflow engineered media management layer makes video content creation a smoother and more efficient process, while storing and protecting virtually any type or quantity of media files. Seamless integration between ingest and storage ensures optimised media workflows across the production chain.
Miditech placed orders for two EditShare Storage Series systems to fill the needs for both the Mumbai facility and their Gurgoan (New Delhi) production unit. The Gurgoan facility will also boast India's first EditShare Flow, an ingest and media browsing solution completely integrated into the EditShare Storage Series systems.
Editors will be able to control and ingest multiple video feeds from tape or live sources, creating media in multiple codecs to support their delivery needs. Assistants and artists will also have access to low resolution proxy media browsing, playing video to any desktop or notebook computer connected on the network.
Paul Hayes, EditShare's sales and marketing manager for Asia Pacific said, "After discussions with numerous broadcast station engineers and post-production facility managers, we are positive that our products are well suited to be a major player in the Indian market. Indian customers are now becoming more aware of what that difference means to their productivity, and more importantly to their budgets."