Hong Kong - MEASAT and JimJam Television Ltd. announced an agreement to use the MEASAT-3 satellite for the distribution of the JimJam channel throughout the Asia Pacific, Middle East and Eastern Africa regions.

"Working with MEASAT is an integral part of our distribution strategy for JimJam in Asia and the channel's expansion beyond Europe and the Middle East. MEASAT-3 provides us with the means to maximize distribution across the region," said Wayne Dunsford, general manager of JimJam.

Pre-school channel JimJam is set to launch with a brand new feed on Singapore's StarHub TV from November 2008. The new broadcast deal will see JimJam available to Asian viewers for the first time.

Suited for children aged 1 to 6 years, JimJam's programming includes a mix of the world's favourite animations, sing-along-fun with costume 'song and dance' series, captivating storytelling, puppets and claymation. The channel features shows like Thomas & Friends, Bob the Builder, Fireman Sam, Oswald, Rubbadubbers, Kipper, Igloo-Gloo and Barney & Friends.

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