BBC Worldwide announced the appointment of Matt Wills as sports sales manager for BBC Motion Gallery, the company's international clip licensing arm.

Wills will be responsible for managing the promotion and sales of the BBC Motion Gallery Sports Catalogue across the Asia-Pacific, Americas, UK & Ireland, Benelux, Scandinavia and the Northern Med regions.

Wills joined BBC Worldwide as senior sales executive for sport in sales and distribution in October 2007.

"The BBC Motion Gallery Archive is one of the most impressive and comprehensive collections available and this is a great opportunity for me to bring my experience in selling sports content to build up the sports portfolio for such a great global brand," said Wills.

BBC Motion Gallery's archive contains high-quality motion imagery for licensing worldwide. It is made up of more than 500,000 hours of footage including 70,000 hours from BBC Sport.

Simon Gibbs, managing director of BBC Motion Gallery said: "Wills has extensive experience within this specialised field and has built up a deep understanding of the management and monetisation of archives. Along with his impressive contacts database he will be invaluable in attracting licensing opportunities with new and existing clients."

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