Games will “eclipse’ other entertainment – Activision chief
12 January 2009
Las Vegas - In a much-reported keynote speech at the Consumer Electronics Show, Activision president and CEO Mike Griffith has said that video games are poised to “eclipse" all other forms of entertainment.
Describing movies, music and TV as entertainment sectors that are either stagnating or contracting, Griffiths quoted stats that 2003 - 2007 saw movie ticket sales and hours of TV consumed drop by 6 percent; music sales drop by 12 percent and DVD sales remain flat.
In contrast, Griffith said the video game industry had increased by 40 percent over the same four-year period. He cited the success of Activision game Guitar Hero, and its impact on sales for the music featured within the game. He also said that a player immersed in a game, such as Quantum of Solace, might spend up to 50 hours engaged with the brand - compared to the movie’s running time of 106 minutes.
Singapore - Fox One Stop Media (FOSM) has launched FOSM Singapore, a specialized local advertising sales team to cater to the country’s advertising sector. FOSM, the commercial branch of the advert…
Ustream Korea, a joint venture recently formed between Korea’s KT Corporation and Japan’s Softbank-owned Ustream Asia, is setting up a legal entity and is expected to launch its services in March.
…
Washington, D.C. - The National Geographic Society and National Geographic Channel have announced a major cross-platform initiative to commemorate the 100th anniversary of the sinking of the Titanic, …
Singapore - Animated series Rob the Robot, which debuted on 28 November, has already become a hit with Disney Junior viewers in three territories in the region. Leslie Lee, Director, Programming, …
Washington - Nat Geo Wild, in partnership with Runaway, a gaming division of Natural History New Zealand (NHNZ), have launched the Howling Mouse app, a game where a cute carnivorous mouse tackles scor…
Free Magazine Subscription
Printer-friendly version
