Singapore – Following the mid-February 2009 debut of Disney XD, targeting boys aged 6-14, that channel's launch property Aaron Stone will premiere in Asia on 29 May 200 at 8pm.

Aaron Stone is a single camera production filmed in High Definition (HD) in Toronto that stars newcomer Kelly Blatz as Charlie Landers, a teenager who is enlisted to become the real life version of his avatar in a crime-fighting online game.

Also starring are JP Manoux as android robot Stan; Indonesia's Tania Gunadi as friendly neighbor Emma and David Lambert as Stone's little brother Jason.

Disney XD replaced Toon Disney or Jetix, depending upon market, but Disney Channel spokesperson says there are no immediate plans to launch it in the Southeast Asia region.

Staple Disney Channel shows like Hannah Montana, and movies like High School Musical have been seen as female-skewed, leaving the tween boy segment somewhat under-served.

Gary Marsh, president of entertainment for Disney Channels Worldwide is quoted as saying that with Disney XD, the network is "trying to super-serve that 6- to 14-year-old boy audience in a way that nobody else in this space has."

The network brought Blatz to meet media from Singapore and Malaysia; the 21-year old is en route to New Zealand where he will be filming a Disney movie.

Rate This Article

Excellent
Very Good
Good
Quite Good
Poor

  Rate This Article

Related Stories

Fremantlemedia Enterprises appoints Director of Sales, Asia - 9/3/2010

FremantleMedia Enterprises (FME) announced the appointment of Haryaty Abdul Rahman to the newly-created post of director of sales, Asia. Rahman will be based in Singapore and report to Ganesh Rajaram, [...]

India's first football reality show to air around the 2010 FIFA World Cup on ESPN STAR Sports - 9/3/2010

New Delhi - ESPN STAR Sports has tied-up with Media Star Global to produce and air Super Soccer Star, India's first football reality show. Media Star Global holds the India license for the Super Socce [...]

GlobeCast America appoints Jeff Casey as Vice President, Media Management - 8/3/2010

New York - GlobeCast America has appointed Jeff Casey as vice president of media management, based in the company's US headquarters in New York and reporting directly to the CEO of GlobeCast America, [...]