Christie forges digital deployment deals across Asia-Pacific

7 April 2009

Las Vegas - Christie, a global leader in visual solutions for entertainment, business and industry, announced major deployment deals for the Christie CP2000 series of DLP Cinema projectors in the Asia Pacific region.
Development deals have accelerated in South Korea, Thailand, India and China, with Christie projector installations leading the film-to-digital transition.
South Korea-based D-Cinema Korea Co. Ltd (DCK) has also announced a Virtual Print Fee (VPF) deal with major Hollywood studios that will launch the country's largest digital cinema deployment to date. The studios, including Paramount Pictures, Twentieth Century Fox and Universal Pictures, have agreed to provide digital theatrical releases and pay VPF for each title to help offset the initial costs of conversion.
For the initial deployment of the plan, Christie will provide its Christie CP Series projectors in theatres across the country. The agreement strengthens DCK's leadership in digital cinema and introduces a new era in content distribution for Korea. With this, South Korea is expected to be the first, fully digitised country in the world.

In Thailand, Christie has worked with its Thailand-based partner, Golden Duck Group, to develop the local cinema scene. Major Cineplex Group, the country's largest exhibitor, has also recently adopted a full Christie digital cinema solution for their theatres in Bangkok. In addition, SF Cinema, the second largest chain in Thailand, is also a firm supporter of the Christie CP2000 Series.
Christie's digital cinema growth in China has gathered momentum since the performance of a record number of Christie digital projectors at the 2008 Beijing Summer Games ceremonies. Together with Beijing Time Antaeus (TA) Media Tech. Co., Ltd., Christie provided 120 Christie CP2000-ZX models that are now installed in TA's theatres across China as part of the country's film-to-digital conversion. In addition, China's renowned Shanghai Film Group (SFG) Corporation and Lianzhong (LZ) have also selected Christie exclusively for their respective nationwide digital cinema rollout plans.
In India, Christie continues its collaboration with Scrabble Entertainment (SE); to date it has successfully installed 200 Christie DLP Cinema projectors for India's largest single digital cinema deployment. This historic roll-out brought the digital cinema revolution to India. Christie projectors are now installed in theatres owned by PVR Cinemas, Fame Cinemas, INOX and Fun Theatres across the country.

"In the recent digital cinema deployment plans, Christie has expanded its market share in the Asia Pacific region very rapidly and surpassed the growth rate of most digital cinema providers in this part of the world. Leading exhibitors are now opting for Christie digital cinema solutions as they have witnessed successful Christie implementations worldwide, including the US. Our recent series of digital installations in the Asia Pacific is a testimony to the undisputed global quality of our entertainment solution and strong technical support team to help theatres complete their film-to-digital transitions," commented Lin Yu, vice president, Christie Asia Pacific.