Gencom Technology to represent and distribute Fairlight audio products in Asian markets

19 June 2009

Fairlight, a leading provider of professional audio production solutions signed on Gencom Technology as their distributor for Singapore, Vietnam and Thailand. The agreement expands on Gencom's current role as Fairlight's New Zealand distributor.
'I am delighted to welcome Gencom on board to work with us in these growth markets. We recognize that Gencom has wide experience and well-established relationships in this area,' said Lukas Bower, Fairlight's sales director for the Asia Pacific region.
Sydney based Fairlight has been at the forefront of digital audio technology since it's inception in 1975 and is a world leader in professional audio editing, recording and mixing. The company pioneered digital sampling and music sequencing and leads the audio industry in cutting edge digital music synthesis. Fairlight has a reputation for sonic purity and 'state of the art' processing technology, placing emphasis on quality without compromise.
Gencom Technology is a leading provider of integrated broadcast solutions, providing end-to-end technology solutions for the broadcast, multimedia and telecommunications industries. Gencom has its head quarters in Auckland, New Zealand, with offices in Sydney, Bangkok, Singapore, Johannesburg, Dubai and Wellington.
Fairlight and Gencom Technology recently supplied and installed the new Constellation lll, XCS media production system to Image and Sound and residential studio, Karekare Recording, in New Zealand.
The new Constellation XCS Media Production system provides Fairlight's legendary tactile control, powerful hardware-accelerated recording and mixing, integrated Hi Definition picture playback and recording, industry leading file import/export, ReWire support for direct connectivity with popular music sequencing and looping applications, seamless file playback across cross-platform networks, an integrated Internet file delivery system, professional SD and HD sync, professional machine control as well as a powerful monitoring system.