Switch to digital TV could see change in viewing patterns
21 June 2009
A poll in the Financial Times done for Harris Corporation, a communications and technology company, found that younger audiences were more likely to switch to free-to-air TV and supplement it with online video as a result of the switch to digital signal in the USA.
Television stations across America stopped broadcasting in analogue to comply with a 13 June deadline for the country to switch to digital broadcast. The decade-long effort was scheduled for earlier this year but was delayed to better prepare consumers for the switch.
The main reason for the move is to free up the airwaves in the analogue spectrum for wireless services and emergency communications. The transition to digital TV will also bring clearer pictures to goggle boxes in the US.
As it will allow broadcasters to provide more free-to-air channels, the switch might affect cable TV and satellite TV subscriptions. Even then, analysts estimate that some two million homes have not yet installed digital converter boxes, which means they will not be able to watch TV.
ATEME, a provider of MPEG-4 / H.264 and MPEG-2 bandwidth efficient video compression technology, and Bull, a European provider of computing systems, are broadening their cooperation to market ATEME vi…
Alkmaar - Starting may 19, the Olympic Torch will be carried in a relay around the UK. The Torch will be carried by different athletes and broadcasted LIVE on the Internet, as well as different region…
Aylesbury, UK - TransMedia Dynamics (TMD), a company specializing in the development and delivery of solutions and services to the global media, broadcast and archive industries, has added enhanced mu…
Newbury, United Kingdom - Australia free to air broadcaster Seven Network has invested in an Enterprise sQ news production system for its Queensland regional operation. The main system will be install…
Newbury, United Kingdom - Australia free to air broadcaster Seven Network has invested in an Enterprise sQ news production system for its Queensland regional operation. The main system will be install…
Free Magazine Subscription
Printer-friendly version
Email to a Friend
