Philippines: MediaScape Inc. to add premium channels
29 June 2009
Manila - MEDIASCAPE Inc., a wholly owned subsidiary of MediaQuest Inc., owned by the PLDT (Philippine Long Distance Telephone Co.) Beneficial Trust Fund (BTF) is adding more HDTV channels after the take-up of its recently launched direct-to-home (DTH) satellite television service.
Currently, MediScape’s DTH offering under the brand Cignal offers two HD channels, plus 20 channels in standard definition.
"We are adding more channels on HD to heed viewers’ demand. On basic package, we are experiencing very encouraging take up in our target market which is the uncabled areas. We will also add more standard channels to our lineup," said Orlando Vea, president of MediaQuest, reports The Business Mirror.
MediaScape spent P650 million in initial investment but Vea said additional investments would be made for future requirements such as purchase of set-top boxes and provision for more content programming.
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