Singapore - BBC Worldwide Channels Asia announced the launch of new channels, BBC Entertainment and BBC Lifestyle on South Korea's SK Broadband platform.

Mark Whitehead, general manager and senior vice president of BBC Worldwide Channels, Asia said, "The launch of BBC Entertainment and BBC Lifestyle on SK Broadband is an important development for us; as BBC Lifestyle makes its broadcast debut in South Korea, we are also introducing BBC Entertainment to a wider audience. Korea is an important market in our growth strategy in Asia, and our partnership with SK Broadband builds on our commitment to bring great quality programming to more viewers in the region."

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