Hong Kong - CASBAA and SNL Kagan, provider of financial and operational information and insight on the global media and communications sector, announced a joint initiative to provide valuable market information to the broadcast and advertising industry across the region.

The alliance enables CASBAA members to access SNL Kagan's global multichannel video market data via www.casbaa.com, with further analysis available via CASBAA's dedicated advertising portal, 'ATAC' (atac.casbaa.com), which represents the Asia TV Advertising Coalition (ATAC). With 44 subscription-based channels, ATAC represents the majority of regional TV advertising expenditure in Asia Pacific.

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