Barco 3D choice for Sundance Film Festival

27 January 2010

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Sacramento, USA – Barco DP-3000 digital cinema projectors were selected to screen the 2010 Sundance Film Festival's 3D entry, Cane Toads: The Conquest. This new documentary from Australian writer/director Mark Lewis is the first Australian digital 3D feature film.
Cane Toads: The Conquest was screened in Park City's Eccles auditorium, a 1,200-seat venue suited for the Barco DP-3000's superb brightness. With Texas Instrument's DLP Cinema technology at the core, Barco's flagship DP-3000 shines 30,000 lumens on screens up to 30m (98 feet) across, with remarkable clarity, contrast and colorimetry.
Working in conjunction with the DP-3000, playback originated from a Dolby Digital Cinema server. Inside the DP-3000, Dolby 3D Digital Cinema technology ensures a brilliant, premium quality 3D presentation for each Sundance audience.
"In 2008, the U2 3D screening was a turning point for the Sundance Film Festival. We had never screened a feature-length 3D documentary before, and it was clear that we were about to embark on something extraordinary," said Ian Calderon, director of digital initiatives for the Sundance Institute.
"Sundance is about platforming new talent, supporting artists, and helping filmmakers tell their stories," continued Calderon. "And this year, we're showing a creative 3D project, and I'm grateful that it's happening with the support of Barco. The success in our presentation will manifest itself not only in the quality of the image, but in the quality of the people we work with. We are very fortunate to have Barco's technology and staff to support 3D at the 2010 Sundance Film Festival."
"Over the past several years, the Sundance festival has grown into the world's most significant showcase for independent films," said Joe DeMeo, Barco's director of sales for Digital Cinema," and we're honored that once again this year, Barco is playing a significant part in another milestone 3D screening at Sundance. Whether it's the science fiction domain of Avatar, the concert experience with U2 3D, and now, the realm of the documentary film, we're delighted to help bring the filmmaker's vision to the screen, with the digital cinema industry's brightest and clearest images."

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