Castalia Communications inks deal with China’s CITVC to distribute CCTV programming in Latin America
8 February 2010
Atlanta, GA - Castalia Communications, a leading independent producer and distributor of broadcast, satellite, cable and web-based content, has signed an agreement with the China International TV Corporation (CITVC) to distribute China Central Television (CCTV) in Latin America. CITVC is the commercial arm of CCTV, the national television network of the People’s Republic of China.
The multi-platform deal involves program syndication in Latin America. The news reinforces CITVC’s ‘Going Global’ initiative and marks a first for Castalia Communications in expanding its reach into China to continue bringing the very best programming to broadcast, satellite, cable and web-based programmers and distributors in Latin America.
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