Sky Channel selects OmniBus Systems' iTX for Three-Screen Expansion in Australia

8 February 2010

London - Sky Racing in Australia has chosen OmniBus iTX for the multi-platform transmission of four television channels, one online and two mobile TV channels. OmniBus Systems provides comprehensive broadcast automation, content management and workflow solutions.
Sky's iTX installation is configured with the iTX GFX real-time 3D graphics module, chosen for the television channels, to allow the generation of dynamic live 3D graphics being fed from multiple data sources in coverage for a variety of programming, including racing.
"iTX offers us a dynamic transmission and automation platform with some exceptional high-end graphics capabilities and the ability to scale very easily to accommodate new channel launches for TV, Web and mobile," said Carl Petch, Sky Racing chief engineer.
"These are mission-critical channels. The live racing coverage we provide is used by the wagering industry, so a very high standard of robustness is essential, as is a tight integration with our existing workflows and asset management system," Petch added.
"As the OmniBus distributor in Australia and New Zealand, it's very exciting for Quinto Communications to be installing Australia's first iTX system at Sky Racing," said Tom Pavicic, Quinto Communications' general manager. "We are creating an iTX support team in Australia for Sky Racing and future iTX deployments; this local support base is a critical step in successfully introducing the iTX platform to Australia.
This is a very powerful transmission platform with features that open up a lot of possibilities for all kinds of broadcasters in Australia. iTX is perfect for Sky's multi-platform service, making the launch of channels to traditional broadcast format, Web and mobile a highly streamlined operation. The iTX system makes it possible to create an entire high-quality, no-compromise multi-channel transmission infrastructure for less than the cost of a conventional automation system alone."
"We are delighted to add Australia to our expanding iTX deployment base in the Asia-Pacific (APAC) region, which includes Japan, Hong Kong, Malaysia, Singapore and Indonesia," said Fintan McKiernan, OmniBus Systems' APAC sales manager.
"We have recently expanded our APAC facility in Kuala Lumpur to consolidate iTX support for the region and to provide the requisite backing for our partners, such as Quinto Communications, to in turn offer the highest level of support to Sky Racing and our other customers in the region," he added.