The Lab Sydney makes positive changes and growth

8 February 2010

Sydney – The Lab Sydney has announced management changes and investment to help ensure the future growth of the company.

In March The Lab's GM of the past few years, Lewis Pullen, moves on to one of Australia's most prestigious marketing roles, executive manager, marketing for Qantas.

With Pullen moving on The Lab has secured major industry heavyweight Alistair Steven to head up the advertising side of their business as executive producer, working closely with current client director Michael Eder. Steven joins The Lab from Sydney-based VFX house Engine and boasts a who's who of clients and agencies that he has worked with in Australia's advertising industry.

The Lab's film and TV division will now be the responsibility of long-time employee and well-known industry veteran Prue Fletcher who is promoted to head of film and TV. Fletcher has over 20 years experience in longform production and will report into John Fleming – general manager of Digital Pictures in Melbourne.

Mapp added, "This new structure will take the teamwork and integration between our Sydney and Melbourne facilities to a higher level, helping us compete better domestically and on the world stage by offering and delivering true world-class services to our film and TV clients."

As part of The Lab's growth and diversification strategy put in place by Pullen, Alana Watts moves into a new digital producer role to help drive digital and interactive services for their corporate, advertising and entertainment clients. This includes the new Swarm Intelligence digital asset management solution and digital display services launched at the end of 2009.

The Lab is a key part of the Omnilab Media group of companies and Omnilab Media's managing director, Christopher Mapp said, "This is a very strong management team with extensive experience in digital post production, who will be able to take The Lab through the next chapter of its development. Lewis implemented a successful and efficient management process at The Lab giving the new team solid cornerstones and foundations to work from. I'm delighted to say that, thanks to his efforts and our new team structure, everyone at The Lab is excited about the possibilities that 2010 brings and that we are more committed to the pursuit of creative excellence for our clients than ever before."