I.E. Effects delivers next-generation immersive entertainment stereoscopic 3D for OCT Shanghai's Happy Valley

26 February 2010

California - I.E. Effects delivered 3D reality for 'Traveling in the Storm', an immersive entertainment experience developed by Falcon's Treehouse for OCT Shanghai's Happy Valley.
In this innovative ride, participants assume the role of storm chasers. Traveling in an Amphibious Exploration Vehicle, they embark on a series of extreme weather adventures, including stereoscopic visuals combined with physical effects, such as splashing water, wind, changing temperatures and more.
I.E. Effects designed and executed all of the stereo content, including visual concepts, modeling, texturing, lighting, and compositing for each shot.
"We were really impressed with the knowledge and creativity of the team at I.E. Effects," said Cecil Magpuri, president of Falcon's Treehouse. "Their experience with previous stereo 3D and venue projects was a great asset, and their understanding of the overall process is invaluable."

'Traveling in the Storm' begins with a dramatic beach landing while helicopters roar overhead unloading equipment. After surviving a near miss with one of the helicopters, and the falling mast of a wrecked ship, participants seek shelter in a seaside cave. The tide rises, forcing the adventurers through a vent in the roof.
There they are pounded by hail and, just as they seem to have found shelter in an old fort, the team is caught in a tornado and carried into the air. For a moment time stands still as they levitate in the eye of the storm before a terrifying descent back to the surf where the journey began.

"For an experience like this, stereoscopy allows us to seamlessly extend the physical scenery into a CG world with proper depth cues and action within an environment that stretches as far as the eye can see," said Dennis Michel, VFX supervisor at I.E. Effects who oversaw the pipeline for this project.