Singapore: Discovery Networks Asia and the Singapore Tourism Board (STB) have partnered to promote Singapore as a holiday destination in the ‘Uniquely Singapore’ campaign to a potential 40 million homes across Asia Pacific on Discovery Travel & Living channel from May until the end of the year.

The campaign includes three 45-second vignettes featuring Megan McCormick, host of travel show Globe Trekker which airs on Discovery Travel & Living channel, and three 15-second factoids which introduce events such as the Great Singapore Sale and the Singapore Food Festival. STB’s media planning and buying agency Starcom was also involved in the partnership.

The vignettes and factoids will be seen on Discovery Travel & Living in Australia, Brunei, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, the Philippines, Singapore, Sri Lanka, Taiwan and Vietnam. The channel reaches over 100 million households in Asia-Pacific and over 150 million households internationally.

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