Grand Park Orchard to feature Asia’s largest commercial outdoor LED media wall
15 March 2010
Singapore - Serial MultiVision Pte Ltd (SMV) has been appointed jointly with AG World Pte Ltd (AGW) as the exclusive Outdoor Media Wall (LED) operator and project integrator respectively to manage and market Asia’s largest commercial LED advertising platforms along Orchard Road.
The 450sqm (23 metres by 19.7 metres) media wall on Grand Park Orchard will open in July 2010. Grand Park Orchard is the flagship hotel of Park Hotel Group, a fast growing hospitality chain in the Asia-Pacific.
The media wall is located at a strategic location on Singapore’s popular shopping district. The media wall will feature news headlines, major events in Singapore such as National Day or F1 races and festivities happening throughout the year.
“Grand Park Orchard is pleased to partner SMV and AGW on this project. With their extensive client network and excellent industry track record, we are confident that together, they will deliver an exciting outdoor digital multimedia platform," said Allen Law, director of Park Hotel Group.
Derek Goh, executive chairman & CEO of Serial System Ltd said: “Grand Park Orchard’s LED is the first and largest LED in Singapore. This partnership is mutually beneficial and we look forward to establishing a long-term business relationship with Park Hotel Group.”
Simon Choo, CEO of SMV added: "The display uses the latest in LED technology with the highest video processing speed capable of generating more than 1.15 quintrillion of colours. Coupled with its spectacular size of 450 sqm, it will definitely be the most amazing visual spectacle on Orchard Road.”
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