Kuala Lumpur - ESPN STAR Sports today announced the launch of ESPNEWS, the first 24/7 sports news channel specially dedicated to Asian sports fans, on Astro’s channel 818.
Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS will provide Malaysian sports fans real-time sports news and action from their favorite sports. The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format.
The channel’s layout features four main data streams - a "video window" carrying all the exciting sports action and highlights; a "bottom line" graphic streaming results and upcoming fixtures, a "top line" graphic which provides a continuous update of news, and the "sideline" graphic which will provide the latest standings, rankings and statistics from the top professional leagues around the world.
Lee Choong Khay, head of sports business at Astro said, “Astro continues to strengthen its position as the home for international and local sports content for Malaysians. To this end, we have added new HD channels as well as bring back-to-back major sports events on our channels.
“With ESPNEWS, Malaysians now have 10 sports channels which we believe is a good value proposition for our customers. Astro looks forward to continue working with ESPN STAR Sports in bringing more enriching and informative sports content for the benefits of our customers.”
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