Cannes, France - The Media Development Authority of Singapore (MDA) and Fortissimo Films have jointly announced the establishment of the MDAFortissimo Film Development Initiative (FDI). This new initiative is designed to develop, finance and distribute a slate of films in a wide range of genres including action, adventure, thriller, fantasy and films in 3D format. Selected projects will also benefit from Fortissimo’s development assistance and international sales and distribution expertise. The first film selected under this initiative is ‘Camera’, a dystopian noir thriller set in Hong Kong and Singapore. Now in development with filming set to commence late this year, ‘Camera’, will be directed by Singaporean helmer James Leong. “Fortissimo’s unique skill and reputation in nurturing emerging filmmaking talent and securing international markets for independent films complements the MDA’s continual efforts to encourage the growth of Singaporean filmmakers and media companies. Moreover, Fortissimo and its chairman Michael J Werner has been a longtime friend to Singapore; from sitting on the selection panel for the Singapore Film Commission’s New Feature Film Fund, to championing Boo Junfeng’s debut film ‘Sandcastle’, to joining the ScreenSingapore Board. The establishment of the FDI expands upon this long-time collaboration and, together, we look forward to producing internationally marketable projects that will resonate with audiences worldwide,” said Christopher Chia, CEO of the MDA. Fortissimo’s Werner added, “This initiative is designed to give both Singaporean filmmakers and non-Singaporean producers a fast track through the process of developing their projects and accessing the varied and combined resources of the MDA and Fortissimo. The focus is on quality films with strong commercial attributes. The goal is to green light between 3 to 5 films in the first year of the program.” From 1 July 2010, MDA and Fortissimo will invite applications for feature film projects from any country of origin. Projects applying to the FDI should already have secured some financing to meet their production budgets, and preference will be given to projects with higher above-the-line involvement by Singapore companies. The first call for proposals will be open until 31 December 2010.
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