Beijing, China - Revenue for China’s TV, film and radio industries surged 17.06% in 2009 on year to RMB 195.9 billion (US$28.7 billion), according to a report by the country’s State Administration of Radio, Film and Television.
According to the recently released blue book, ’The Report on Development of China’s Radio, Film and Television’ (2010 edition), the film market performed especially well. Box office receipts reached RMB 6.2 billion (US$907 million) with domestic movies accounting for 56.6% of takings.
TV and radio’s ad revenue rose more than 11% to RMB 78 billion (US$11.4 billion). TV ad revenue rose RMB 6.7 billion (US$981 million) to RMB 67.6 billion (US$10 billion), with RMB 42 billion (US$6 billion) worth of revenue coming from cable TV. RMB 28.5 billion (US$4 billion) came from subscription fees, up by nearly 14% on year.
Revenue includes financial subsidies from the government, according to local Chinese media.
TV and radio penetration rates have also vastly improved, the report said. Roughly 97% of China is now covered by radio and TV networks.
In 2010, the radio, film and TV industry will play an increasingly important role in the transformation of economic growth patterns, according to the report. Revenue is expected to reach a record 200 billion yuan (US$29.3 billion) and box office returns will break the 10 billion yuan (US$1.47 billion) barrier. Public services in rural areas will continue to be a development highlight.
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