Reliance MediaWorks begins training small army of artists for 3D surge
21 May 2010
Cannes, France - Reliance MediaWorks, part of the Reliance ADA group, is training more than 2,700 artists to meet the rise in demand for 3D films following the huge success of James Cameron’s "Avatar" and other films, Reuters reports.
Reliance, part of the conglomerate owned by billionaire Anil Ambani, has begun training the artists to make 2D pictures into 3D in the next year or so. Based in India, the company aims to process between 10-15 films a year, each worth between US$8-15 million to the company, targeting ‘blue chip’ projects from major Hollywood studios.
"We are looking at focusing on A-list clients," Anil Arjun, CEO of Reliance MediaWorks, told Reuters. "And while scale is important, volume is not necessarily the key driver," he said.
When asked if he thought the 3D project a risky one at time of economic uncertainty, Arjun replied: "In 2009, probably the worst year for the world economy, the film industry grew substantially. And we also focus on next-generation applications like 2D to 3D and high definition."
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