San Francisco, California - Google Inc today announced it is launching ‘Google TV’ in an attempt to reach the US$70 billion TV advertising market, according to Reuters.
Developers at a conference applauded "Google TV," and a slew of tech industry titans, including microchip maker Intel Corp and TV maker Sony Corp, sent their chief executives to announce that they had joined the project and that TV sets would be ready in time for Christmas buying, Reuters reported.
The key to Google TV is an on-screen search box, just like on Google’s Web site. The TV search box accesses Google’s search engine to look through live programs, DVR recordings and the Web, delivering a relatively compact list of results that can be accessed with a push of the button.
The Web search king said Sony will build devices, marketed as Sony Internet TVs, to launch in the US in the fall - in time for the 2010 holiday season - with Intel providing its small Atom processors to run machines. Sony did not release pricing and said it had not decided on plans for the TVs in other markets. Logitech International also will create a Google TV appliance that can work with current high-definition TVs.
Television represents an attractive market in which to expand Google’s Internet advertising business, which generated the bulk of its US$23.7 billion in 2009 revenue, according to Reuters.
Singapore - Fox One Stop Media (FOSM) has launched FOSM Singapore, a specialized local advertising sales team to cater to the country’s advertising sector. FOSM, the commercial branch of the advert…
France 24 is launching a new application for connected television sets. The new application will enable users to watch the channel LIVE in its three language versions and also tune into its global…
Park City, Utah - AMC/Sundance Channel Global has signed several agreements with major Pay-TV platforms across multiple key markets in Asia and Europe for new launches of its international television …
Hong Kong - PCCW mobile and ESPN STAR Sports (ESS) have launched Mobile ESPN, a new 3G mobile service featuring LIVE sports content. Available exclusively to PCCW mobile customers, subscribers can …
A study by US PVR service TiVo, shows LIVE TV viewership has dropped 27 per cent with viewers who use broadband connected services. Data from TiVo’s audience research unit, which tracks anonymous u…
Free Magazine Subscription
Printer-friendly version
