BBC Worldwide signals commitment to channels in India
9 August 2010
BBC Worldwide signaled its long-term commitment to expanding in India with the announcement of a programme of new investment into its BBC channels, BBC Entertainment and CBeebies.
The commitment is part of BBC Worldwide’s plans to increase its focus internationally. Over the past year 55% of the organisation’s revenue came from international businesses - up from 46% in 2006. BBC Worldwide’s target is to have two-thirds of its sales come from overseas business by 2012 and India is seen as a key market to help reach this target.
Darren Childs, managing director, BBC Worldwide Channels comments, “India is a country which we believe is a great fit for our channels with a large English speaking population, good BBC brand recognition and a strong affinity with the UK. We have identified India as a tier one priority market and will be actively investing to bring more quality content and increasing distribution here. The Indian pay TV market already has significant scale, and its future potential for subscription and advertising is exciting.”
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